Vegan charity Veganuary is urging the general public to go vegan this January with a celebrity-backed campaign.
Vegan charity Veganuary, a global organisation encouraging people to try going vegan in January and beyond, is urging the general public to make a New Year’s resolution to sign up to the 31-day plant-based pledge with a celebrity-backed campaign.
Hollywood actors including Joaquin Phoenix, Alicia Silverstone, Mayim Bailik and Evanna Lynch are joining the likes of high-profile environmentalists George Monbiot and Chris Packham in supporting the campaign by asking people to consider the environmental impact of their diets.
Violent food system
Hoping to encourage as many people as possible to give veganism a try this January, Hollywood superstar Joaquin Phoenix said: “If you look at the climate crisis or the violence of our food system and feel helpless, thinking ‘I wish there was something I could do’- you can. Right now. Sign up to try vegan this January.”
Echoing his message, vegan actress Alicia Silverstone added: “Despite all of our recycling, energy-saving, and water conservation (all of which are great), most people still don’t know that they can have the greatest impact on our precious Planet Earth by adopting a plant-based diet.”
In a statement sent to Vegan Food & Living, Toni Vernelli, Veganuary’s Head of Communications, said: “Each of us can help fight climate chaos with our fork. Signing up at Veganuary.com is a fun and empowering way to tackle this serious global threat. All of our resources are completely free, friendly and supportive – so why not do your part for the planet and give it a go!”
The charity has also this week launched a crowdfunding campaign to get the first-ever Veganuary TV advert on air to reach as wide an audience as possible.
The attention-grabbing and thought-provoking TV advert has been produced in collaboration with Kolle Rebbe ad agency and vegan film producer Fabian Weigt to create an advert that the charity believes is “fun, funny and non-judgmental, yet is guaranteed to make people question how comfortable they truly are with their food choices.”