Holland & Barrett has launched a new meat-free Food to Go range in stores to meet the growing demand for affordable vegan lunch options.
High-street health chain Holland & Barrett has launched a new Food to Go range in six of its London stores to meet growing demand for affordable vegan and vegetarian lunches from customers.
Customers can pick up a vegan meal deal in stores starting from £3.99 and chose from a wide range of plant-based products from popular brands including Deliciously Ella, Vita Coco, Hippeas and Captain Kombucha.
Holland & Barrett will also be offering a selection of fresh lunch options such as wholesome veggie sandwiches, wraps and salads and even a selection of nutritious ‘health pots’ such as the bulgur wheat and kale tabbouleh bowl.
The Food to Go launch is being rolled-out to six London Holland & Barrett stores initially: Covent Garden, High Holborn, Cheapside, Leadenhall, Victoria Gate and Canary Wharf, with plans to roll this out to stores in other parts of the UK based on consumer demand.
In a statement sent to Vegan Food & Living, Ian Chant, Head of Food at Holland & Barrett, said: “As a trusted health food retailer, there has been a mounting demand from our customers for vegan and veggie lunch-to-go options and we are excited to be able to launch into this category with six of our stores now selling a wide variety of fresh lunch foods.
With professional Londoners spending on average £6-7 on lunch each day, we wanted to price our meal deal at a modest £3.99 to become the destination retailer for affordable plant-based lunches – where everything is always 100% vegetarian or vegan. We’re delighted by the mix of exciting, innovative food and drinks brands available as part of the deal, with everything from M+LKPLUS’s strawberry cheesecake cashew ‘mylk’ to NOMO’s fantastic vegan chocolate bars, and hope our customers will be too!”