Cadbury heir’s vegan chocolate brand H!P unveils its first vegan white chocolate bar

Author: Molly Pickering

Read Time:   |  16th June 2022

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The great-great-great-grandson of Mr John Cadbury hopes to follow in his grandad's footsteps following the launch of the brands first vegan white chocolate bar


Oat milk chocolate brand H!P (Happiness in Plants) has unveiled its new vegan white chocolate bar.

The White Berry Crunch bar promises to be a creamy dairy-free alternative to traditional milk chocolate. H!P’s oat milk white chocolate is studded with crunchy biscuit pieces and dried raspberries and blueberries for a fruity twist.

What’s more, the brand claims that Berry Crunch has 30% less sugar than the average high street dairy white chocolate, and 41% more cocoa too!

H!P developed its new bar in a response to the growing demand for a vegan-friendly white chocolate product.

In a statement, H!P founder James Cadbury shared: “White chocolate sales in the UK hit £179million in 2020 and continue to perform strongly.

“The brand’s success is a testament to the ever-growing popularity of oat milk, which has firmly achieved mainstream status and is more sustainable to produce versus traditional dairy chocolate. We can’t wait to hear what H!P fans think of this new bar!”

Interestingly, H!P’s founder, James Cadbury, is the great-great-great-grandson of the legendary chocolatier Mr John Cadbury.

White Berry Crunch is available at the brand’s online store for £3 (RRP).

Vegan white chocolate bars available

While the release of vegan chocolate bars has boomed in recent years, dairy-free white chocolate launches have not been as frequent.

However, with demand from consumers continuing to grow, more brands are tapping into white chocolate alternatives.

In April, Galaxy’s smooth white vegan bar made with almond paste hit the shelves. While many people welcomed the latest addition from the chocolate brand, others criticised the bar for being overpriced.

Additionally, LoveRaw, Vego, and MooFree have launched their own white chocolate alternatives.

Need your white chocolate fix? Try our recipe for White Chocolate Tarts with Raspberries

Written by

Molly Pickering

Molly is the Digital Executive and former podcast host at Anthem's Vegan Food & Living, she also works across other titles including Women's Running and Classic Pop to create affiliate content for the website. Starting out as a Digital Marketing Apprentice at Vegan Food & Living in 2021, within 14 months Molly was shortlisted for ‘Best Editorial Assistant’ at the BSME Talent Awards 2022 and won the BCS Special Recognition award for Digital Marketing Apprentice of the Year in 2022

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