Meal kit company HelloFresh, who deliver healthy, fresh and organic food directly to consumers’ front doors, has announced that it will start offering organic vegan menus to customers.
We all try to eat healthy, balanced meals, but sometimes it can be hard to know what to opt for for dinner that night. One company, HelloFresh, is on a mission to make meal-times simple and delicious by sending customers boxes with recipe cards and all the pre-portioned ingredients they will need to make the meal straight to their door.
However, until not the company has not offered vegan recipe cards or menus, although they do offer the ‘Classic Box’ which is suitable for vegetarians and contains at least three veggie recipes.
Following the brand’s acquisition of organic meal kit company Green Chef, who already offer a range of vegan options, HelloFresh has announced it is entering the rapidly-growing vegan market and will start offering organic vegan menus to customers.
President for North America at HelloFresh, Tobias Hartmann, said: “Our customers are at the center of our thinking when it comes to offering great dinner experiences. Green Chef has a groundbreaking approach to its organic menus and will be the perfect addition to HelloFresh’s meal plans.
“HelloFresh will now offer the most customized meal choices to customers and we are excited to welcome Green Chef’s talented team and production resources to HelloFresh.”