Hellmann’s to launch vegan bacon mayonnaise for Veganuary

Read Time:   |  23rd December 2020

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The UK's leading mayonnaise manufacturer is launching a trio of flavoured vegan mayos for Veganuary, including a Vegan Baconnaise.

Missing bacon? No worries, Hellmann’s have got you covered this Veganuary with their new trio of vegan mayos including the star of the show: Vegan Baconnaise.

According to new research, 30% of Brits are tempted to break their Veganuary pledge for bacon. But now, Hellmann’s are offering the taste of bacon in mayonnaise form – completely vegan.

Considering that Christmas is a time where many families traditionally indulge in copious amounts of pork, the new vegan bacon-flavoured mayo from Hellmann’s aims to tempt even flexitarians and meat-lovers away from the animal flesh.

The new Vegan Baconnaise is launching alongside two other flavoured mayos, Chipotle and Garlic. This tempting trio is sure to change the landscape of vegan condiments for the better, and we can’t wait to try them all.

Delivery for Mr Bacon?

As part of the launch, Hellmann’s will be sending out a total of 250 jars of their Vegan Baconnaise to anyone who has the surname Bacon. Furthermore, another 80 jars will go to the residents of streets with the word Bacon in.

This is a clever way to market the new product, and hopefully will show Bacon’s across the country that they don’t need the real thing!

‘Telling porkies’

In a statement sent to Vegan Food and Living, Hellmann’s Senior Marketing Manager Rachel Chambers told us:

“We know just how bacon-hungry our nation is, so we figured we couldn’t hide this one from our British fans any longer.

“We can’t wait for UK consumers to taste it for themselves – especially at a time when the bacon cravings might be hitting little piggies’ homes the most. It might be rash to say it tastes just like the real thing – but we wouldn’t be telling porkies if we did.”

The new trio of vegan mayonnaise will be available from the 1st January at Asda stores, Ocado and Amazon Fresh for £2.50 per jar.

Thinking about all the foods you could be dipping into the new mayos?
Here are the best vegan takeaway pizzas to order from major UK pizza chains for the ultimate dipping experience.

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Vegan Food & Living

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