Popular brand Heinz Beanz has just announced a new product that you might not have been expecting - a new range of vegan hummus!
That’s right, Heinz Beanz, famously known for its tinned baked beans range, has just added a new range of hummus to its product line.
Traditionally, hummus is a food made primarily from chickpeas, garlic, tahini, and lemon.
However, this new hummus will also contain one of the trademark components of Heinz’s most iconic tinned products: haricot beans.
The haricot beans are blended into a smooth bean dip and mixed with herbs and seasoning to create a delicious hummus.
This innovative new product comes in two new flavours, a smooth Beanz Houmouz Original and a sweet Beanz Houmouz Roasted Butternut Squash.
For those who enjoy tangy flavours, an additional Chipotle Chilli flavour will also be coming out in summer 2022.
None of the varieties include artificial colours, flavours or preservatives and are suitable for vegans and vegetarians.
But what inspired the idea to mix beans with hummus?
The New Ventures Director for Beanz Liberation at Kraft Heinz, Lucila Ardalla, revealed the answer to Vegan Food & Living in a statement: “Since 1901, Heinz Beanz has become one of the UK’s favourite and most comforting meal choices and was one of the very first plant-based pioneering foods. But what many people don’t know, is just how much nutritional superpower our beans really hold.
“Here at Heinz, we’re in the midst of a Beanz revolution, finding new and exciting ways to liberate our beloved Heinz Beanz out of their can and into new formats, flavours and tastes.
“Our new Beanz Houmouz follows the success of our Beanz Burgers launch last year and is just one example of many more formats to come that will ensure future generations can enjoy this brilliantly British food”.
The tasty new vegan range of Heinz Beanz Houmouz pots. The Chipotle Chilli flavour is expected to launch summer 2022. Image via Heinz.
The British are full of beans
This launch comes as a result of the ever-growing popularity of hummus, which is expected to grow by more than 8.5% across Europe.
Britain looks to be the area with the biggest growth in hummus consumption.
Although the company was founded in America, the UK eats more Heinz beans than anywhere else in the world.
Specifically, 20 million cans are estimated to be consumed per week, with 140 tonnes eaten every day.
In fact, swapping out a portion of beef for half a tin of beans still provides your daily protein intake and can reduce greenhouse gases significantly.
Feeling full of beans? Get the lowdown on the health benefits of pulses!