Kraft launches vegan cheese slices made from chickpeas following a hugely successful trial

Author: Liam Gilliver

Read Time:   |  28th June 2023

Vegan Food & Living may earn commission from the links on this page, but we only ever share brands that we love and trust.

Heinz has partnered with AI brand NotCo to launch a range of Kraft vegan cheese slices with ’dairy-like meltability’…


Food giant Heinz is launching vegan cheese slices nationwide following a hugely successful trial.

Under its Kraft subsidiary, the company partnered with TheNotCompany (NotCo) last year.

The partnership made use of NotCo’s AI technology programme called Giuseppe – which ‘analyses the structure of an animal-based food at its molecular level and replicates it using plant-based ingredients’.

As a result, the duo created three realistic variants of plant-based cheese: American, provolone, and cheddar.

Heinz’ vegan cheese slices

The vegan cheeses are made from natural ingredients such as chickpea and coconut oil and have no artificial flavours or dyes.

During an eight-week test in Cleveland, KRAFT NotCheese Slices became the number one branded plant-based slices in USD sales.

On July 7, the highly sought-after cheeses will be available nationwide in both the plant-based and dairy aisles at stores.

Heinz has also hinted an international expansion could come as soon as next year. However, no specific details have been announced.


‘Dairy-like meltability’

“Introducing KRAFT NotCheese Slices, that look, feel, and taste like their animal-based counterpart,” Heinz said in a statement sent to Vegan Food & Living.

“The creamy texture and dairy-like meltability will make it hard to believe these slices are made with plant-based ingredients.”

Heinz says its launch comes at the perfect time, with 47 percent of consumers ‘dissatisfied with taste, texture, variety, and availability’ of vegan cheese.

Not a fan of store-bought cheese? Check out these 23 mouthwatering vegan cheese recipes

Featured image © Kraft Heinz Not Company

Written by

Liam Gilliver

Liam is a journalist working for the Mirror, Daily Express, Daily Star and OK! Magazine. He's also the author of We're Worried About Him and has been published in the likes of The Independent, Huffington Post, and Attitude Magazine.

We use cookies to give you a better experience on By continuing to use our site, you are agreeing to the use of cookies as set in our Cookie Policy.

OK, got it