Greggs launches vegan bags to help avoid being served non-vegan products

Read Time:   |  6th March 2020

The bags include a handy guide on the back to assist Greggs staff in ensuring they are serving customers the correct options.

High-street bakery chain Greggs has just introduced vegan paper bags to stores to help staff avoid serving vegan customers non-vegan products.

Designed to give consumers more peace of mind, the bags include a handy guide on the back to assist Greggs staff in ensuring they are serving customers the correct options.

The guide shows the distinctive patterns in the pastry designs of the vegan sausage rolls and steak bakes so they can easily identify whether they have served customers the vegan version of the popular pastry products.

The news was shared by Instagram user @muchroomformushrooms who said: “Greggs now have bags specifically for their vegan goodies and the girl behind the counter was buzzing to show me it once she got back from getting my 2 vegan sausage rolls! Also they have a key on the back for what the steak bake and sausage rolls look like!”

The bakery chain made its first foray into the world of veganism last Veganuary with the launch of a vegan version of its popular sausage roll, which still remains in the company’s top five selling products today after it became the company’s fastest-selling launch in more than six years, helping to boost its profits.

Since then it has launched a number of new vegan options in stores including a vegan steak bake, ring doughnuts and vegan-friendly hot cross buns for Easter. The company has also teased that it is “evaluating more vegan products” and is hoping to launch new products containing plant-based chicken in the near future.

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