Gordon Ramsay becomes the face of plant-based oat milk brand Silk

Author: Molly Pickering

Read Time:   |  2nd August 2021

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Gordon Ramsay has teamed up with the USA's best-selling plant-based oat milk brand Silk to promote the brand's latest campaign


Gordon Ramsay, the chef famous for his meaty burgers and Wellingtons, is now the face of the USA’s best-selling plant-based milk brand, Silk.

Silk’s oat milk range has proved popular in the US and has recently been voted the best tasting oat milk in the US.

Ramsay has joined a group of celebrities to endorse Silks latest campaign, deeming the dairy-free product the G.O.A.T (greatest of all time).

The unlikely candidate has previously shunned the vegan movement and criticised plant-based diets.

However, Ramsay seems to have changed his views for the better and is embracing plant-based foods at home and in his restaurants.


Gordon Ramsay for oat milk

Gordon Ramsay has joined Alicia Silverstone, Aubrey Fisher and Gabi Butler to promote the brand’s G.O.A.T campaign.

In a social post promoting the campaign, Ramsay confessed: “It took my kids getting on me, but now I really enjoy cooking more plant-based dishes at home and in my restaurants.

“Let me tell you, I know greatness when I taste it, and I am loving Silk Oatmilk for both sweet and savoury recipes.”

Since 2018, Ramsay has become more dedicated to including plant-based options in his restaurants.

The chef explained: “From a restaurateur’s point of view, I could see a more creative demand for it. So it keeps chefs on their toes. And then when I got to delve into the detail of what that movement meant, I had gone on to oat milk.

“With the sort of demanding times in my schedule, cutting dairy out of my diet on a day-to-day basis was absolutely crucial.”

Vegan celebrities

Celebrities with a huge social platform, such as Gordon Ramsay, play a crucial role in the plant-based movement.

Their voices can influence thousands of people to try a plant-based diet, whether that’s a few meals a day or fully converting.

Stars such as Kim Kardashian, Billie Eilish, and Lewis Hamilton have used their platform to share the incredible benefits of a plant-based lifestyle.

The vegan movement will only continue to grow with the help of celebrity voices. After all, if Gordon Ramsay can convert to oat milk, so can you!

Want to know more about vegan celebs? Here are 15 celebrities you didn’t know were vegan!

Written by

Molly Pickering

Molly is the Digital Executive and former podcast host at Anthem's Vegan Food & Living, she also works across other titles including Women's Running and Classic Pop to create affiliate content for the website. Starting out as a Digital Marketing Apprentice at Vegan Food & Living in 2021, within 14 months Molly was shortlisted for ‘Best Editorial Assistant’ at the BSME Talent Awards 2022 and won the BCS Special Recognition award for Digital Marketing Apprentice of the Year in 2022

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