Gordon Ramsay has teamed up with the USA's best-selling plant-based oat milk brand Silk to promote the brand's latest campaign
Gordon Ramsay, the chef famous for his meaty burgers and Wellingtons, is now the face of the USA’s best-selling plant-based milk brand, Silk.
Silk’s oat milk range has proved popular in the US and has recently been voted the best tasting oat milk in the US.
Ramsay has joined a group of celebrities to endorse Silks latest campaign, deeming the dairy-free product the G.O.A.T (greatest of all time).
The unlikely candidate has previously shunned the vegan movement and criticised plant-based diets.
However, Ramsay seems to have changed his views for the better and is embracing plant-based foods at home and in his restaurants.
Gordon Ramsay for oat milk
In a social post promoting the campaign, Ramsay confessed: “It took my kids getting on me, but now I really enjoy cooking more plant-based dishes at home and in my restaurants.
“Let me tell you, I know greatness when I taste it, and I am loving Silk Oatmilk for both sweet and savoury recipes.”
Since 2018, Ramsay has become more dedicated to including plant-based options in his restaurants.
The chef explained: “From a restaurateur’s point of view, I could see a more creative demand for it. So it keeps chefs on their toes. And then when I got to delve into the detail of what that movement meant, I had gone on to oat milk.
“With the sort of demanding times in my schedule, cutting dairy out of my diet on a day-to-day basis was absolutely crucial.”
Celebrities with a huge social platform, such as Gordon Ramsay, play a crucial role in the plant-based movement.
Their voices can influence thousands of people to try a plant-based diet, whether that’s a few meals a day or fully converting.
The vegan movement will only continue to grow with the help of celebrity voices. After all, if Gordon Ramsay can convert to oat milk, so can you!
Want to know more about vegan celebs? Here are 15 celebrities you didn’t know were vegan!