Subway threatens legal action after vegan seafood brand Good Catch challenged them to go fish-free

Author: Molly Pickering

Read Time:   |  19th July 2021

Vegan Food & Living may earn commission from the links on this page, but we only ever share brands that we love and trust.

Subway has hit back after vegan seafood brand Good Catch launched ‘OurWay’ food vans and gave out free vegan subs to challenge Subway to go fish-free


Plant-based seafood brand Good Catch has challenged Subway to go fish-free by handing out vegan fish subs outside the sandwich chain’s stores.

The ‘OurWay’ van from Good Catch toured London, New York, Austin, and Texas last week, feeding hungry sandwich lovers free fish-free subs.

Good Catch launched the ‘OurWay’ food van following a recent New York Times investigation that revealed that no tuna DNA was present in Subway’s tuna subs.

Good Catch handed out free fish-free tuna subs outside London Subway stores last Thursday

Good Catch handed out free fish-free tuna subs outside London Subway stores last Thursday


‘OurWay’ V Subway

The ‘OurWay’ tour was a huge success for the plant-based movement, however, Subway was left feeling a bit salty.

Following Good Catch’s event, Subway has since served the plant-based brand a cease and desist letter, claiming ‘OurWay’ is an infringement on the Subway brand.

The vegan fish brand shared the legal letter on Instagram, with the caption “We’ve got mail!”

In the letter, Subway maintained it will continue to serve its “100% wild-caught tuna”, but also revealed the brand is developing new plant-based menu additions.

However, Subway quickly threatened Good Catch with legal action unless they ceased the ‘OurWay’ trademark.

The fast-food giant demanded that Good Catch no longer engaged with any ‘OurWay’ affiliated products including the food truck, sandwich wrappers and advertising material.

Subway tuna investigation

As you may have seen, a New York Times investigation into Subway tuna sandwiches recently revealed that no tuna DNA was present in the tuna subs.

These headlines also follow the recent airing of Netflix documentary Seaspiracy, which documented the harm caused by commercial fishing to ocean health and marine species.

Good Catch is now on a mission to spread the word about tasty plant-based seafood, and to motivate consumers to encourage Subway to go fish-free for good.

In addition, the event had lots of people talking, including Seaspiracy creator Ali Tabrizi, who shared: “The OurWay campaign is a fun and effective method of educating the public about the harm caused by the fishing industry.”

Tabrizi continued to explain how putting pressure on fast-food giants to do better can only amount to positive change.


Good Catch

Good Catch was launched in the US in 2018 by Wicked Kitchen founders Chad and Derek Sarno.

The brand has been hailed for its realistic fishy taste and texture by using six simple legumes.

Furthermore, Good Catch has launched fish-free crab cakes, fish fillets, and the brand’s now-iconic fish-free tuna.

Fish-free fans can bag Good Catch’s products in the US and now in the UK.

In a statement made to Vegan Food & Living, Chad Sarno noted: “Our mission is to make plant-based seafood that’s good for the sea and all life who call it home.”

Feeling fishy? Try this delicious vegan tuna & kimchi grilled cheese sandwich at home!

Written by

Molly Pickering

Molly is the Digital Executive and former podcast host at Anthem's Vegan Food & Living, she also works across other titles including Women's Running and Classic Pop to create affiliate content for the website. Starting out as a Digital Marketing Apprentice at Vegan Food & Living in 2021, within 14 months Molly was shortlisted for ‘Best Editorial Assistant’ at the BSME Talent Awards 2022 and won the BCS Special Recognition award for Digital Marketing Apprentice of the Year in 2022

We use cookies to give you a better experience on By continuing to use our site, you are agreeing to the use of cookies as set in our Cookie Policy.

OK, got it