Ginsters launches vegan meat empanadas

Read Time:   |  11th November 2020

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Ginsters has teamed up with Helsinki-based Gold&Green foods to launch a vegan meat empanada.


The UK’s biggest-selling pasty maker Ginsters is launching a Vegan Mexican Chilli Empanada.

The new Mexican-style empanada is sure to make an interesting addition to the Ginsters range. Made in collaboration with Helsinki-based Gold&Green Foods, it contains Pulled Oats. This plant-based ‘meat’ is made from a mix of oats, pea and fava beans, and is packed with protein.

The product features piquanté pepper and ancho chillies in a smoky Mexican-style sauce combined with the marinated Pulled Oats. Encased in a light pastry with a smoked paprika topping, you won’t be able to resist it.

Each empanada is 90 calories – perfect for picnics or on-the-go snacking. What’s not to love?


‘Category of innovation’

“This exciting range extension will continue to broaden appeal within the pre-family market, demonstrating that savoury pastry is a category of innovation which we continue to lead,” said Ginsters managing director, Kieran Hemsworth.

“The debut of Pulled Oats into UK savoury pastry, alongside contemporary flavours in this range, will expand our core snacking and vegan offering – two increasingly popular trends that will continue to boom.”

As findings from a survey carried out by Veganz showed, the vegan snack market is one which respondents wanted more choice in, so this new product is a step towards filling that gap.

‘Winning combination’

Andrew Ely, launch manager at Gold&Green Foods, added: “Pulled Oats is rich in goodness and free from compromises – there’s nothing else quite like it.

“We are incredibly excited to team up with another forward-thinking brand to bring Pulled Oats to the UK and showcase the versatility of savoury pastry. Our innovation and Ginsters baking expertise is a winning combination.”

Available as a pack of three in Morrisons stores nationwide for £3, these spicy empanadas will be the first vegan product in their snack range. 

Want to try more mock meats?
Click here to see all the new vegan meat releases.

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