Kerry Dairy Consumer Foods has launched a range of vegan cheese under its Pure brand in a major UK retailer.
Food giant Kerry Dairy Consumer Foods has launched a range of vegan cheese under its Pure brand.
The dairy-free line, made from coconut oil, is available in Grated, Block and Sliced variants – with prices starting from £2.
Pure, which already offers plant-based spreads and vegan butter alternatives, has launched the new vegan cheese products in Sainsbury’s stores across the UK.
It plans to debut in other major supermarkets later in the year, but has yet to provide specific details.
Vegan cheese range
According to The Grocer, Kerry’s Sarah Davies said: “Our new range is a natural addition to our existing pipeline and has been produced as a response to the increasing demand for plant-based products from consumers who are looking to reduce their dairy consumption or cut out dairy completely.
“As one of the most well-known brands in the category with a loyal consumer base, we are excited to expand Pure’s range and offer a new affordable and healthier alternative to dairy.”
Growing consumer demand
Earlier this month, Cathedral City also tapped into the vegan cheese market – after revealing the launch of its first ever plant-based range.
Among the products, which it says took its experts ‘years to develop’, are its Block, Sliced and Grated cheddar varieties – which are now available in Tesco stores.
According to Cathedral City, it crafted the product in response to growing consumer demand for plant-based cheese, with the sector now worth more than £40 million in the UK.
In a statement sent to Vegan Food & Living, Cathedral City’s Neil Stewart said: “This is an exciting moment for the dairy-free cheese sector.
“Demand for free-from alternatives is soaring but for some shoppers there hasn’t been an offering which is good enough to encourage them to purchase regularly.
“That’s where our new plant-based range comes in, thanks to its delicious and unrivalled flavour and texture.
“This launch is a momentous occasion for Cathedral City; extending our portfolio into dairy-free alternatives for the first time with a range of great tasting alternatives to cheese, meaning more people can enjoy our delicious products.”
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