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Flora has reformulated the recipe of its cholesterol-reducing Flora ProActiv spread to contain 100% plant-based ingredients.
In a bid to tap into the growing consumer trend of ditching the dairy and choosing animal-free products instead, Unilever launched Flora Freedom as part of their “Powered by Plants” campaign in 2016 before adding more dairy-free offerings to the range with the launch of a trio of plant-based spreads.
Earlier this year, Flora (who are no longer owned by Unilever after being bought by Upfield) became 100% plant-based with the relaunch of its product range to make them suitable for vegans.
Now the company has reformulated the recipe of its cholesterol-reducing Flora ProActiv spread to contain 100% plant-based ingredients.
The brand’s Olive Oil, Light and Buttery variants have been reformulated to remove the buttermilk and are rich in vitamins D and E with double the amount of Omega 3 and 6 oils in comparison to similar products.
The new range is rolling out to stores this week with each spread available in two sizes, 500g and 250g, which are priced at £3.90 and £2.10 respectively.
“We’re committed to helping the UK create a better, more natural plant-based future and the relaunch of Flora ProActiv is another step forward for us as a business,” said Upfield UK & Ireland CEO David Salkeld in a statement.
“With over six in every 10 Brits being diagnosed with abnormal levels of cholesterol, the problem is more prevalent than ever before. We’ve reformulated our Flora ProActiv recipe to be even better at helping consumers manage cholesterol, whilst also improving on our great taste.”
