First vegan supermarket in Amsterdam to open in January

Read Time:   |  30th November 2020

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The first vegan supermarket in Amsterdam is getting set to open its doors in January with a range of plant-based products from across Europe

Shopping for vegan food at your local supermarket has never been so easy with many vegan staples readily available in stores.

Supermarkets in the UK are making it easier for vegan shoppers to find plant-based groceries in one place by introducing dedicated vegan aisles and freezers.

However, shopping at non-vegan stores brings up some unavoidable challenges such as having to walk down the meat aisle to find vegan products and spending ages reading food labels to work out if a product really is vegan.

Luckily for plant-based shoppers in Amsterdam, things are about to get a whole lot simpler as the first vegan supermarket will open in the city in January, according to Het Parool.

Amsterdam’s first 100% vegan supermarket, Vegan Fresco, which is currently under construction, will open opposite the Albert Heijn supermarket on Jan Evertsenstraat.

Amsterdam vegan supermarket survey

Shoppers will be able to discover a huge range of vegan products from across Europe, which will be welcome news to local who residents who said they would shop at the store when surveyed by founder James Fresco.

In order to gauge the demand for his vegan venture, Fresco distributed 20,000 leaflets distributed to the surrounding neighbourhoods and was pleased to find that the response was ‘really bizarre positive’.

Of those surveyed, 56.4 percent of the 1,300 respondents said they would shop at Amsterdam’s first vegan supermarket, and a further 40.1 percent said they might pop in.

Some of the respondents said that they thought it was “A great initiative!,” while others wondered why it has taken so long to open a vegan supermarket with skyrocketing demand for plant-based products.


Fresco will be launching a crowdfunding campaign next week to finance the supermarket and has asked future shoppers to let him know what products they’d like to see in the store, saying “Together we’ll create a beautiful store.”

Vegan supermarkets in the Netherlands

The Netherlands is going increasingly green with a number of dedicated vegan supermarkets already open for business across the country.

Shoppers in the Hague are lucky enough to have the Veggie4u store for all of their vegan grocery needs whilst the city of Utretch is home to VMarket.

If you’re visiting Budel then be sure to pop into the Bio Vegan store which opened its doors 10 months ago and is the first vegan supermarket to be located in an authentic Dutch mill.

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