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Naturally fast-food chain LEON has launched its first-ever range of grocery products into UK supermarket Sainsbury’s.
In 2018, LEON added new vegan options to the menu to give customers looking to cut down on their meat consumption plenty of choices. Now the naturally fast-food chain is launching its first-ever range of grocery products into UK supermarket Sainsbury’s.
The new range, which launched in over 600 Sainsbury’s stores on October 13th, includes a number of vegan-friendly products such as vinegar, olive oils, balsamic vinegar and freshly baked bread.
As well as these storecupboard staples, LEON has also released a selection of four vegan mayonnaises, including garlic aioli (£2.50), made with faba beans which act as an egg replacement to create a rich and creamy condiment.
Sourdough makes up the final piece of LEON’s first phase of products and will be baked fresh every day in Sainsbury’s in-store bakeries. Alongside loaves baked with Quinoa or Sweet Potato and Carrot, the range will also include a Rye Pumpernickel and a “Super White” Sourdough.
Flavour first
In a statement sent to Vegan Food & Living, John Vincent, co-founder of LEON, said: “Finding the right partner to help us take our mission into people’s homes was so important. Sainsbury’s is a supermarket that, like us, puts food and flavour first, so teaming up together just makes sense. Now we’re embarking on a partnership that champions food innovation, alongside our values.
“This brand new range is an important step for us as a business as we grow beyond restaurants and continue to live out our ambition to help people access Naturally Fast Food, everyday.”
Innovative products
Rachel Eyre, Head of Future Brands at Sainsbury’s, added: “We are excited to be partnering with LEON to bring their products to the nation’s shoppers for the first time, exclusively for Sainsbury’s customers. At Sainsbury’s, we’re constantly looking for ways to offer our customers new and innovative products, and LEON’s flavour-first philosophy can help us do just that.
“We want to surprise and delight our customers with exciting new products and brands that they can only find in Sainsbury’s, and we’re confident this exclusive range from LEON will be a hit. This initial range will be followed by further innovation and we will be working closely with LEON and with our customers to decide where to take it next.”
