Dairy giant Elmlea, which is well-known for its range of dairy-based creams, has launched its first line of plant-based cream alternatives.
Elmlea, a dairy brand owned by Upfield, has made its first foray into the world of plant-based products with the launch of its first range of plant-based cream alternatives.
As part of its new Elmlea Plant range, the company is offering both single and double cream varieties priced at just 95p for the single cream and £1.10 for the double cream alternative.
Vegans often fall victim to the green tax when it comes to purchasing plant-based alternatives, but encouragingly Elmea’s plant-based offerings retail at the same price point as its buttermilk-based creams, which may tempt more people seeking plant-based alternatives to give them a try.
The plant-based creams are currently available to purchase from Sainsbury’s and Asda online and have a shelf life of up to 15 weeks if left unopened. Upfield has also confirmed that the products will also be launching in Iceland and Asda stores this week.
According to the company, the plant-based cream ‘pours, cooks and whips just like a dairy cream’.
To give them a creamy texture, the company has used a ‘blend of fababean protein and plant oils’, which is ‘totally free from artificial flavours and preservatives’.
According to Sainsbury’s, Elmlea is also ‘committed to sustainable palm oil’ thanks to the negative environmental impacts.