Having started a revolution in football food through Forest Green Rovers, Ecotricity founder and green entrepreneur Dale Vince is turning his attention to school dinners in a bid to bring vegan food to another new audience, school children.
Dale Vince, the green entrepreneur behind Ecotricity and Forest Green Rovers – the world’s first vegan football club, is launching his latest business venture, as he seeks to disrupt the 1bn meals a year school dinners market drawing on the experience he has gained from catering for football fans.
Vince is opening a new vegan food factory, Devil’s Kitchen, near Stroud, Gloucestershire that will produce food free of the 14 major food allergens for schools and colleges around the UK.
The Devil’s Kitchen team have developed a range of products, under the Little Green Devils label, especially for children from its purpose-built facility close to Ecotricity’s HQ in Gloucestershire.
The company will launch with vegetable balls and burgers which are 100% plant-based and made with legumes, fruits, herbs and spices. The products will also be free of the 14 major food allergens (such as nuts, seeds, gluten and soya) making them accessible to everybody, as well as being free from palm oil, MSG and all artificial ingredients.
The Devil’s Kitchen facility can produce 120,000 items a week, and has been designed to scale quickly to meet expected demand. The first Little Green Devil burgers will be on school menus from April and its first orders begin shipping next week.
Image credit: Forest Green Rovers