Made in Chelsea star helps Earth & Wheat launch new wonky bread box

Author: Molly Pickering

Read Time:   |  14th October 2022

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Tiffany Watson visited Earth & Wheat HQ to help launch its new £6 monthly Essentials Wonky Bread Box aims to fight against the cost-of-living crisis and food waste

Made in Chelsea star Tiffany Watson headed to Wonky food subscription service Earth & Wheat’s bakery to help launch its new wonky bread box.

The brand’s new ‘Essentials’ box was designed to help fight food waste and support those wanting to shop sustainably whilst on a budget.

Earth & Wheat’s new Essentials Box costs £5.99 and includes a combination of crumpets, tortilla wraps, pitta bread, and flatbreads with free ‘ultra-fresh’ next-day delivery.

Subscribers to Earth & Wheat can choose to receive their boxes on a weekly, fortnightly, or monthly basis.

The Essentials box is the affordable version of the brand’s original Variety Wonky Bread Box, which includes pancakes, flatbreads and other baked goods.

“I was shocked to see how much bread is wasted just because of the way it looks”

Tiffany Watson took to social media to share her visit to Earth & Wheat’s bakery.

“I was shocked to see how much bread is wasted just because of the way it looks,” Watson shared.

“So far @earthandwheat have saved 500 tonnes of bread from going to waste with their subscription boxes.”

As food prices continue to rise, Earth & Wheat founder James Eid revealed the brand wanted to support its customers by introducing a cheaper box to its range.

In a statement, Eid said: “As we approach winter, many people are facing difficult decisions between whether to spend their money on heating their homes or buying enough food.

“We wanted to try and support our ‘wonky warriors’ which is why we decided to introduce our ‘Essentials’ box because we know many people are on a budget now due to the cost-of-living crisis but still want to help the planet.”

Fighting food waste

Eid founded Earth & Wheat in March 2021 in a response to the rising levels of food waste.

According to the brand, a staggering 16% of food waste occurs at the ‘point of production’ and is often down to the appearance of the product due to strict supermarket standards.

In addition to its wonky bread boxes, Earth & Wheat offer a Wonky Veg box filled with fresh, seasonal veg.

Want to do your bit to fight against food waste? Learn how to regrow your food from scraps

Written by

Molly Pickering

Molly is the Digital Executive and Podcast host at Anthem's Vegan Food & Living, she also works across other titles including Women's Running and Classic Pop to create affiliate content for the website. Starting out as a Digital Marketing Apprentice at Vegan Food & Living in 2021, within 14 months Molly was shortlisted for ‘Best Editorial Assistant’ at the BSME Talent Awards 2022 and won the BCS Special Recognition award for Digital Marketing Apprentice of the Year in 2022

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