Dutch town encourages schools, supermarkets and restaurants to promote plant-based food

Author: Liam Gilliver

Read Time:   |  14th February 2023

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A town in the Netherlands has enacted a new initiative with the slogan ‘Plant-Based Together’ to encourage locals to eat more vegan food


A Dutch town is encouraging schools, supermarkets, and restaurants to promote plant-based food under a new initiative.

The North Brabant municipality of Altena has adopted a new program with the slogan ‘Plant-Based Together’ to push locals into choosing vegan food where possible.

Dutch town promotes plant-based food

According to reports, ambassadors, including beach volleyball legend Raïsa Schoon will support the initiative by sharing their favourite vegan recipes and products. 

“Tasting that plant-based food can be delicious is the best way to convince people,” Marianne Karstens of the Green Protein Alliance (GPA) said, VegNews reports.

“This is why we are organizing several tasting sessions together with supermarket entrepreneurs from the region.”

The initiative includes 25 local retailers, restaurants in the area, food producers, and 10 thought leaders in the Netherlands who have a common aim to achieve a more sustainable and healthier food system.

According to the GPA, the current ratio of plant-based protein consumption in a typical Dutch diet stands at 37:63.

Its aim is to reduce the current ratio of plant-based and animal protein in the Dutch diet from 37:63 to 50:50 by the year 2025.

As a result, the GPA, in collaboration with the Green Food Lab, has initiated the consumer campaign #zokanhetook to encourage the Dutch consumer to eat more plant-based protein products.

Karstens added that the program will use ‘checkout data’ to measure whether the initiative has had a ‘ long-term incentive effect’.

Want to eat more plants? Try these wholesome and healthy Buddha bowl recipes.

Featured image credit: monticellllo via Adobe Stock

Written by

Liam Gilliver

Liam is a journalist working for the Mirror, Daily Express, Daily Star and OK! Magazine. He's also the author of We're Worried About Him and has been published in the likes of The Independent, Huffington Post, and Attitude Magazine.

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