Leading Dutch supermarket Albert Heijn has pledged to ensure 60% of proteins available in-store are plant-based by 2030.
Netherlands’ major supermarket Albert Heijn has launched plans to make its products majority plant-based by 2030.
Albert Heijn aims to guarantee that 60% of its proteins sold are plant-based.
The Dutch store has also revealed that it will double its already extensive vegan offerings to meet its ambitious target.
New products to the store include a vegan salmon burger and vegan caviar.
Moreover, the supermarket hopes its plant-based expansion will inspire people to try healthier, exciting vegan produce.
Dutch plant-based supermarket
In a response to the growing demand for plant-based food alternatives, Albert Hejin plans to introduce 150 new products to its store by 2030.
The store’s latest expansion includes bean burgers made using locally grown beans, mushroom Shawarma, and even vegan caviar made from seaweed.
In a statement, Marit van Egmond, CEO of Albert Heijn, commented: “For a healthier future, for people and the planet, it is necessary to eat more vegetable proteins.
“That is why I think it is so important that we as Albert Heijn take our part in this and help our customers on their way to a more plant-based diet”
Egmond explained that while demand for vegan products at the store is increasing, the store’s goal is to provide inspiration to non-vegans.
“We do this by offering the widest choice of tasty, healthy and affordable vegetable and vegetarian products.” Egmond added.
Amsterdam canal. Image source: George Pachantouris via Getty Images
The rise of veganism in the Netherlands
In recent years, the Netherlands has become a hub for accessible vegan eating.
Additionally, in 2020 Amsterdam welcomed its first 100% vegan supermarket, Vegan Fresco.
We expect to see more exciting plant-based openings in the Netherlands.
Planning a trip to the Dutch capital?
Don’t miss our vegan guide to Amsterdam
Feature image source: Alexandar Spatari via Getty Images