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Domino’s Australia recently announced that it would be offering vegan cheese, as well as three special vegan topping combos at over 600 locations in Australia. But the new vegan menu has been so popular that the company has been running out of vegan cheese…
The decision to add vegan cheese to Domino’s pizza menu in Australia followed on from a survey on the company’s Facebook page posted late last year to test demand across the country.
Talking about the decision to offer vegan options, Domino’s Australia and New Zealand CEO Nick Knight said:
“We were blown away by the response to the survey and for this product in general … At Domino’s we pride ourselves on our “people-powered pizza” mantra and listen to what our customers want.”
He acknowledged that the “popularity of, and demand for, vegan products has increased considerably over the years.”
High demand
Earlier this month, the pizza chain debuted The Vegan Avocado Veg, The Vegan Margherita, and The Vegan Spicy Trio, and a Vegan-friendly Garlic Bread to go with them on their menu. And hungry vegans have been going crazy for the new vegan offerings, so much so that Domino’s has reported that is has been running out of vegan cheese, made by US company Follow Your Heart, in stores since the launch last week.
According to CEO Nick Knight, customers should check in advance with local stores to make sure they have the vegan option in stock to avoid disappointment. He added that the company is working to bring in more supplies;
“We knew the response was going to be big after the demand we saw for the product on social media, but we had no idea it was going to be this big.
“We’re excited that customers love this product as much as we do and that we have been able to source a cheese alternative that vegan customers have given their tick of approval on.”
Follow Your Heart’s vegan mozzarella is being added as a permanent menu item in Australia.
Follow Your Heart
Domino’s has confirmed to Plant Based News that Follow Your Heart’s vegan cheese will be added as a permanent menu item once they are able to get more back in stock.
Speaking about the new permanent menu addition Knight said: “Now it’s all about not disappointing and getting more vegan cheese stock into stores as soon as possible and rest assured that when it’s here, it’s set to remain on the menu. When we do get vegan cheese back into all of our stores, it will be here for good.”
Pizza Express, Zizzi, and Pizza Hut already offer vegan cheese in their restaurants across the UK, but so far, no national chain offers it for delivery (although vegan pizzas are available to purchase for home delivery through Deliveroo).
Let Domino’s know we want it to add vegan cheese pizza to its UK menu by sending the company a tweet.
Photo credit: Domino’s Australia.
