Domino’s launches vegan pepperoni pizza as sales of its vegan menu increase by 73%

Author: Rachel Smith

Read Time:   |  4th January 2022

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Domino’s is expanding its popular vegan menu with a treat for meat-free pizza fans - a vegan pepperoni pizza!


With the nation heading back to work after the Christmas break today, Domino’s is giving us something to smile about with an exciting new addition to its plant-based menu – its first vegan pepperoni pizza!

Domino’s new Vegan PepperoNAY pizza is a treat for vegans and flexitarians alike as it’s topped with vine-ripened tomato sauce and generously sprinkled with Domino’s melty vegan cheese.

Adding the final flourish, the meat-free pepperoni pizza is topped with a specially created vegan pepperoni from The Vegetarian Butcher.

In fact, Domino’s vegan pepperoni is so realistic even meat-eaters will enjoy this tempting new plant-based pizza!

Served with Domino’s vegan Garlic & Herb dip for the full dunking experience, it’s the perfect treat for Veganuary.

The new vegan pepperoni pizza is available from today (Tuesday 4 January) online and from Domino’s stores nationwide.


Domino’s Vegan PepperoNAY

Speaking about the latest addition to the vegan menu, Domino’s PepperoNAY Picker, Melanie Howe, said the company had been hard at work experimenting with recipes for the new offering.

Howe said: “After much experimenting in the Domino’s kitchens, with taste tests a plenty, we can’t wait to bring Vegan PepperoNAY to the masses.

“These smoky PepperoNAY slices are going to go down a treat. With deals to suit every budget, there is no excuse to not try something new this January!”

Domino’s has been working hard to make its menu more inclusive in recent years with the launch of tasty vegan options such as the Vegan Margherita, The Chick-Ain’t, and the Vegan Vegi Supreme.

As a result, the chain’s vegan menu is proving a hit with customers with orders increasing by 73% in the last year.

Domino’s vegan menu items

Want to treat yourself to a vegan feast from Domino’s this Veganuary? Here is the full list of vegan items on Domino’s vegan menu for you to enjoy.

  • Vegan freshly made, hand-stretched dough (Classic Crust and Italian Style)
  • Iconic Vegan Garlic & Herb Dip
  • Vegan Margherita pizza
  • Potato Wedges
  • Vegan Nuggets
  • Vegan Vegi Supreme pizza
  • The Chick-Ain’t pizza
  • Vegan PepperoNAY pizza
  • Vegan Soya Strips
  • Dairy-free Cheese Alternative
  • BBQ Sauce
  • Sundried Tomato and Garlic Sauce
  • Domino’s own Tomato Sauce
  • Green Chilies 
  • Green & Red Peppers
  • Herbs
  • Jalapeno Peppers
  • Mushrooms
  • Olives Black
  • Onions
  • Pineapple
  • Semi-Dried Tomatoes
  • Sliced Gherkins
  • Spinach Baby Leaf
  • Sweetcorn
  • Tomatoes Fresh
  • BBQ Dip
  • Frank’s Red-Hot Dip
  • Sweet Chili Dip
  • Tangy Salsa Dip
  • Chili Flakes

Are you finding it hard to keep up with all the latest vegan launches this Veganuary?

We’ve got you covered with our ultimate guide to all the new vegan products launching for Veganuary 2022!

Written by

Rachel Smith

Having launched the brand's digital presence in 2015, Rachel shares her love for animals and the planet through her work as Vegan Food & Living’s Digital Editor. As a passionate vegan for over eight years, Rachel loves creating delicious vegan dessert recipes for her award-winning blog, Rawberry Fields. Rachel's recipes and photography have been featured in numerous international print and digital publications including the Daily Mail, Huffington Post, Thrive, and Buzzfeed. You can follow Rachel at @rawberryfields

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