Danone is launching a plant-based yoghurt within its Oykos range in a chocolate stracciatella flavour.
Danone has once again branched out into the dairy-free market with a new luxurious vegan yoghurt as part of its Oykos range.
The new Oykos Dairy-Free Chocolate Stracciatella is made using a coconut milk base with decadent vegan chocolate shavings. The use of coconut milk allows for a ‘creamier texture’ than other plant-based milks, while also avoiding common allergens such as soya and almond.
This new product follows two successful major plant-based launches from Danone this year: Actimel 100% Dairy-Free range in July and oat-based Activia in February.
‘Taste can be the biggest barrier’
Sarah Dossett, marketing director for Danone Essential Dairy and Plant-based said: “While the trend for indulgent dairy alternatives is on the rise, we know that taste can be the biggest barrier to purchase in the plant-based category.
“With its expertise in luxury indulgence and delivery of great taste, Oykos is stepping into the dairy-free aisle to help satisfy these consumers with a delicious and creamy dairy alternative in stracciatella dessert flavour.”
The new dairy-free Oykos yoghurt will be available nationwide in Sainsbury’s and Waitrose from this week priced at £2.50 for a 350g tub.
Bored and stuck indoors due to Covid-19? Here’s our guide to making your own vegan yoghurt.
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