The UK’s first all-vegan cheesemonger is now open for business in Brixton Village in London, and the dairy industry is already feeling threatened by the competition.
Vegan cheese has come a long way in recent years, so much so that a dedicated vegan cheesemonger has just launched in the UK for the first time ever to showcase dairy-free cheese in all its glory.
Owners and sisters Charlotte and Rachel Stevens opened La Fauxmagerie Brixton Village last week and stock a wide range of artisan vegan cheese from the likes of Kinda Co., Tyne Chease, I Am Nut OK and Black Arts Vegan.
Discussing the aim of the business, Rachel stated that they were keen to showcase vegan cheese in a different light, saying: “Historically, vegan cheeses have been seen as undesirable alternatives to their dairy counterparts; La Fauxmagerie aims to challenge that perception by stocking artisanal vegan cheeses that are truly delicious in their own right.”
However, the dairy industry is feeling threatened by the successful launch and has hit back at the vegan cheesemonger – and is calling on them to stop calling their products “cheese” as they believe this misleads customers.
Speaking to The Telegraph, a spokesperson said: “Dairy UK has a duty to ensure the nutritional and health benefits of real dairy are recognised by and communicated to consumers. It concerns us that consumers are being misled with the use of dairy terms like cheese by the plant-based sector.
