The Collective is launching a range of four vegan yoghurts in January called 'Collective Plant'.
Dairy brand The Collective is launching vegan yoghurts in time for Veganuary – the first plant-based move for the company.
The Collective’s new dairy-free yoghurts are made from a blend of coconut, oats and rice, and will be available in four flavours: natural, raspberry, passionfruit and fudge.
In development since 2018, the company has finally replicated their dairy-based thick yoghurt using a blend of plant-based ingredients, meaning vegans don’t have to compromise on great tasting yoghurt.
‘Decadent’
Holly Pink, product director, explained that the oats gave the product “earthy, sweet, caramel notes” with a smooth finish, while coconut gave it a creaminess and “decadent” mouthfeel, with the rice rounding off the flavour.
The result was a “creamy and fresh” yoghurt alternative with a smooth and balanced flavour that would appeal to both vegans and flexitarians alike.
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‘The biggest we’ve ever done’
Sarah Smart, The Collective UK general manager, described the launch as “the biggest we’ve ever done”, with a move into plant-based part of a wider sustainability push, which follows The Collective’s certification as a B Corp brand earlier this year.
This new plant-based range follows in the footsteps of other dairy brands this year, including Activia, Actimel and Oykos by Danone. We think this is definitely the start of a plant-based revolution in the dairy sector.
Plant Collective will be available across UK supermarkets in January, priced at £2.20 for a 400g pot and £1.25 for 135g.
Already bored in lockdown? Here’s our guide to making your own vegan yoghurt.
