Dairy brand The Collective to launch vegan yoghurts

Read Time:   |  5th November 2020

The Collective is launching a range of four vegan yoghurts in January called 'Collective Plant'.

Dairy brand The Collective is launching vegan yoghurts in time for Veganuary – the first plant-based move for the company.

The Collective’s new dairy-free yoghurts are made from a blend of coconut, oats and rice, and will be available in four flavours: natural, raspberry, passionfruit and fudge.

In development since 2018, the company has finally replicated their dairy-based thick yoghurt using a blend of plant-based ingredients, meaning vegans don’t have to compromise on great tasting yoghurt.

‘Decadent’

Holly Pink, product director, explained that the oats gave the product “earthy, sweet, caramel notes” with a smooth finish, while coconut gave it a creaminess and “decadent” mouthfeel, with the rice rounding off the flavour.

The result was a “creamy and fresh” yoghurt alternative with a smooth and balanced flavour that would appeal to both vegans and flexitarians alike.

‘The biggest we’ve ever done’

Sarah Smart, The Collective UK general manager, described the launch as “the biggest we’ve ever done”, with a move into plant-based part of a wider sustainability push, which follows The Collective’s certification as a B Corp brand earlier this year.

This new plant-based range follows in the footsteps of other dairy brands this year, including Activia, Actimel and Oykos by Danone. We think this is definitely the start of a plant-based revolution in the dairy sector.

Plant Collective will be available across UK supermarkets in January, priced at £2.20 for a 400g pot and £1.25 for 135g. 

Already bored in lockdown? Here’s our guide to making your own vegan yoghurt.

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