US beauty brand Milk Makeup has just announced that it has removed all non-vegan products from its beauty collection to become fully vegan.
Cult US beauty brand Milk Makeup has just removed several non-vegan items from its line of beauty products (Glitter Stick in Trance and New Wave, Eye Vinyl in Valet, Hero Salve, Lip Salve, and Eye Pigment in Peep Show) that it could not reformulate to be fully vegan in order to become a fully vegan company.
Whilst the brand has never tested its products on animals, products including animal-derived ingredients like lanolin, beeswax, albumen, and gelatin have been replaced with plant-based ingredients like avocado oil and mango butter.
Fans of the brand’s products needn’t worry that their favourite products will be lower quality as the company states on its website: “Even if you have yet to go vegan from a nutrition or even a fashion standpoint, there’s never been a better time to take a vegan approach to your makeup and skin care. You’ll get the same, if not better, quality and efficacy without compromising your values.”
Speaking about the decision to ditch the non-vegan products from their range, Milk Makeup co-founder Dianna Ruth said: “While we’ve always been a majority-vegan line, the shift to 100-percent vegan is important to us because using animal byproducts is an unnecessary practice.”
“There is no animal product or byproduct that doesn’t have a safe natural or synthetic alternative.”
Milk Makeup joins the likes of Kat Von D Beauty and Hourglass Cosmetics who have also recently pledged to go vegan in a bid to banish animal ingredients and testing from the beauty industry.