High-end cosmetics retailer Cult Beauty has banned the sale of badger hair brushes on its site following a PETA exposé.
Online beauty retailer Cult Beauty will no longer sell make-up brushes containing badger hair after footage released by PETA revealed the horrifying reality of China’s badger-brush industry.
In the disturbing video, many of the badgers displayed signs of a “severe psychological disorder” according to PETA, whilst others were seen screaming at abattoir workers in distress.
“I’ve spoken to the team about this and agree that [badger hair] should be taken off the site,” Cult Beauty CEO and co-founder Alexia Inge told PETA. “We have removed this from the site and will not be restocking [it].”
PETA Director Elisa Allen has welcomed the news, saying: “No make-up brush is worth tormenting and killing a sensitive wild animal. By banning the sale of badger-hair brushes on its hugely influential platform, Cult Beauty is helping PETA push the cosmetics industry in a kinder direction.”
Retailers such as NARS, Morphe and Penhaligon’s have recently promised to stop using badger hair in their beauty brushes, whilst the Queen’s official haircare brand, Kent Brushes, is releasing a range of animal-free brushes.