Crocs footwear to go vegan following the brand’s huge sustainability plan

Author: Molly Pickering

Read Time:   |  26th July 2021

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Footwear brand Crocs has announced it will be 100% vegan by the end of 2021 as part of its plan to become net-zero by 2030

Footwear brand Crocs has announced its plan to become net-zero by 2030, which includes becoming 100% vegan.

The brand’s sustainability plan looks to create a more comfortable world, considering every piece of its business and searching for impactful ways to reduce its environmental impact and waste.

Although the brand’s Classic Clog range already has a low carbon footprint, Crocs is taking a step further to improve the sustainability of its materials and packaging, and making investments in resource use and innovative product afterlife solutions.

In addition, the footwear brand will be ditching its leather-based shoes for vegan alternatives.

Crocs to be net-zero by 2030

Crocs have become a cult favourite over the years, providing comfortable and colourful footwear for adults and children.

Many Crocs are already vegan – the brand’s signature patented material, Croslite, is a Closed Cell Resin material that is free from plastic and rubber.

Despite some of the brand’s range containing leather, this is due to be scrapped by the end of 2021, making the entire Crocs entire range 100% vegan.

Additionally, the shoes will be made from 45% recycled Croslite materials.

Furthermore, Crocs has also planned to minimise its packaging to help combat waste.

In 2020, 85% of all Crocs’ shoes were sold without boxes, reducing the brand’s impact on environmental resources. Crocs promises to continue to explore sustainable alternatives for all other elements of its packaging.

The brand will also continue to donate unsold shoes to those in need, as well as investing in recycling programmes and purchasing carbon credits to offset any remaining emissions.

“Taking action to reduce our environmental footprint”

In a statement, Crocs CEO Andrew Rees shared: “Taking action to reduce our environmental footprint by implementing more sustainable practices across our entire business is the right thing to do for Crocs.

“As a company, we are deeply committed to accountability and we’re confident that we have the right team, the right innovations and the right partners to help us achieve our net-zero ambitions by 2030.”

It is so encouraging to witness global brands making sustainable and thorough plans to help combat climate change.

We hope more brands will soon follow suit.

Feeling inspired to live more sustainably? Try our guide to living more sustainably in your daily life.

Written by

Molly Pickering

Molly is the Digital Executive and Podcast host at Anthem's Vegan Food & Living, she also works across other titles including Women's Running and Classic Pop to create affiliate content for the website. Starting out as a Digital Marketing Apprentice at Vegan Food & Living in 2021, within 14 months Molly was shortlisted for ‘Best Editorial Assistant’ at the BSME Talent Awards 2022 and won the BCS Special Recognition award for Digital Marketing Apprentice of the Year in 2022

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