Costa Coffee launches a vegan ham and cheese toastie

Read Time:   |  2nd January 2020


Vegan Food & Living may earn commission from the links on this page, but we only ever share brands that we love and trust.

Costa Coffee’s latest addition to their vegan menu is the Vegan Smoky Ham & CheeZe Toastie, which launches nationwide on the 2nd January from £2.95.

ADVERTISEMENT

High-street coffee shop chain Costa Coffee’s latest addition to their vegan menu this Veganuary is the Vegan Smoky Ham & CheeZe Toastie, which launches nationwide today priced from £2.95.

The toastie is made with Quorn smoky ham and coconut cheese sandwiched between two slices of vegan bread. Costa invited the help of Pimlico Plumber in a blind taste test of their new toastie and they couldn’t believe the results.

Pimlico tradies were perfectly placed to judge Costa Coffee’s newest toastie staple, which unbeknown to them was entirely meat-free. However, Pimlico failed to taste the difference, as the entire group devoured what they thought to be Costa Coffee’s iconic Ham & Cheese toasties. Pimlico’s tradies revealed that they loved the taste of the vegan toastie, while another tradeswoman jests, ‘maybe we should all go vegan’, proving that the sought-after reaction wasn’t just a ‘pipe’ dream.

In a statement sent to Vegan Food & Living, Eric Tavoukdjian, Commercial Marketing Director at Costa Coffee said: “We know the importance of providing choice for our customers, and we’re really pleased to be able to offer a vegan alternative of one of our iconic, bestselling toasties.

“Knowing that the Pimlico team are big toastie fans, we couldn’t resist the chance to test whether they could tell the difference. We are delighted to receive an undisputed tradie seal of approval from Pimlico for our latest offering.”

Louise Cannon, PR & Marketing Director at Pimlico added; “Our tradesmen and women were excited to try Costa Coffee’s new toastie before it landed in store given how many Costa Coffee toasties they consume a day – and of course it was hilarious to see their surprising reactions as it was revealed that the toastie was secretly vegan. It’s safe to say there were no complaints on their meat-free toastie experience!”

Written by

Vegan Food & Living

Vegan Food & Living is a magazine dedicated to celebrating the vegan lifestyle. Every issue is packed with 75 tasty recipes, plus informative features.

We use cookies to give you a better experience on veganfoodandliving.com. By continuing to use our site, you are agreeing to the use of cookies as set in our Cookie Policy.

OK, got it