Costa Coffee hires Gordon Ramsay look-alike to launch new vegan Bac’n Bap

Author: Molly Pickering

Read Time:   |  7th September 2021

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Costa Coffee hires Gordon Ramsay look-alike to launch the brand's new Vegan Bac'n Bap following social media 'grilling'


UK coffee shop giant Costa Coffee has launched a new Vegan Bac’n Bap in stores nationwide.

To help with the taste testing of its vegan bacon bap, the coffee shop has hired global chef Gordon Ramsay – well almost!

Costa Coffee’s new recipe-style video stars Hell’s Kitchen double, look-alike Martin Jordon.

Furthermore, the parody tutorial from Costa comes after the real Gordon Ramsay slammed their animal-based bacon bap on a viral TikTok.


“This breakfast alternative is very proud to be fake”

Costa Coffee decided to put its delicious vegan addition to the test with the ‘world famous-looking chef’, Mr. Jordan, remarking how delicious the new vegan item was in comparison to its meat-based breakfast counterpart.

The new Vegan Bac’n Bap features Naked Without the Oink vegan bacon rashers served in a soft white bap accompanied by either Heinz tomato ketchup or sweet HP Brown sauce.

In a statement made to Vegan Food & Living, Martin Jordon shared: “My impersonation skills and experience were put to the test filming the trial of the Vegan Bac’n Bap.

“We’ll see whether Gordon agrees, as I’m no expert, but it tasted b****y good!”

Additionally, a spokesperson for the coffee brand said: “Gordon Ramsay might be famous for pulling kitchens apart, but the country’s favourite look-alike definitely knows how to put our Vegan Bac’n Bap together.

“At Costa Coffee, we always look to challenge our alternative food offerings to provide as much choice for our customers as possible, and this breakfast alternative is very proud to be fake.”

Gordon Ramsay goes vegan

While Costa’s Ramsay look-alike gets a taste of the new vegan bap, the real Chef Ramsay has been enjoying a vegan lifestyle of his own.

The celebrity chef made headlines after featuring in a campaign for plant-based milk brand Silk.

Once known for his anti-vegan comments, Ramsay has since changed his attitudes and realised the impact of a vegan diet.

Not only has he featured in a vegan campaign, but Ramsay has uploaded a vegan BLT recipe to his website.

Craving vegan bacon? We are! 
Here are 11 smoky vegan bacon recipes that taste better than meat

Written by

Molly Pickering

Molly is the Digital Executive and former podcast host at Anthem's Vegan Food & Living, she also works across other titles including Women's Running and Classic Pop to create affiliate content for the website. Starting out as a Digital Marketing Apprentice at Vegan Food & Living in 2021, within 14 months Molly was shortlisted for ‘Best Editorial Assistant’ at the BSME Talent Awards 2022 and won the BCS Special Recognition award for Digital Marketing Apprentice of the Year in 2022

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