Co-op debuts its new vegan 'Gro' range which has been designed exclusively for convenience shoppers.
The new plant-based brand by Co-op is the first plant-based range designed exclusively for convenience shoppers. Launching just in time for Veganuary, ‘GRO’ is aimed at on-the-go vegans, vegetarians and flexitarians with a range of products inspired by some of Britain’s favourite dishes.
The range includes The Kashmiri Spice Pizza (£3.50) with MozzaRisella cheese; this single-serve stonebaked pizza has a serious kick with spiced cauliflower and red chillies.
There’s also Chilli Con Nachos (£2.95) which make for an easy but delicious ready meal with an extra crunch with the addition of crushed nachos.
Another new addition to the range is the Katsu Curry (£2.95) which features crunchy breaded soya bites in a classic Katsu curry sauce with fragrant jasmine rice.
Those looking for lighter options will enjoy the Spicy Squash & Mex Bean Salad (£2.65), a low-in-fat spicy squash and Mexican bean salad, with an avocado dip and tortilla chips.
Some great new vegan lunch options have also launched as part of the range such as the Chick’n Stuffin’ (£2.95) sandwich – a plant-based alternative to the classic and stuffing sandwich.
The range also débuts The Vegan Steak Bake (£1.50), filled with a rich shroom gravy which could even rival Greggs’ new vegan steak bake.
In a statement sent to Vegan Food & Living, Breige Donaghy, Director of Delicious Food, Co-op, said: “GRO is a game changer for our customers. Whether they are looking to reduce their meat consumption or are vegans, this new range appeals to all and will certainly deliver a delicious inspiration to what we eat for breakfast, lunch dinner or just a tasty snack.”
Jo Whitfield, CEO Co-op Food, added: “At Co-op, we make it easier to get products when you need them and we stay close to our customers changing requirements.
“We have to provide fantastic products and services with strong ethics and a purposeful focus on convenience. Our new vegan range taps into the latest consumer trends and our online services meet the growing appetite for fast home deliveries.”
The range of 35 products will be available in stores from Wednesday 8th January. Shoppers will be able to try out a selection of ready meals from the new GRO range at the introductory price of £2.50 (RRP £2.95) from 2 – 21 January inclusive.