Co-op’s GRO range launches new vegan Red Velvet Latte

Author: Molly Pickering

Read Time:   |  10th August 2021


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UK supermarket Co-op has launched its first vegan drink as part of its GRO range in the form of a unique Red Velvet Latte

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Co-op’s popular vegan range GRO has launched its first chilled vegan drink, Red Velvet Latte.

The unique flavour from GRO boasts an oaty flavour with hints of roast coffee and rounded with sweet vanilla and cocoa notes.

Moreover, GRO’s first chilled latte is just £1 for 250ml and will be available in Co-op stores across the nation from August 18th.

“We wanted to combine popular yet unique flavour profiles”

The vegan Red Velvet Latte from Co-op is brightly coloured and delivers a moreish flavour.

Its striking red colouring derives from natural carrot and beetroot concentrate and as with all Co-op coffee products, it is also Fairtrade.

Not only is this vegan latte fun and frothy, but it is also just 72 calories and is enriched with Vitamin D and B12.

GRO’s plant-based chilled drink is perfect for breakfast on the go, or for a quick boost throughout the day.

In a statement made to Vegan Food & Living, Co-op’s Chilled Drink Developer Jonathan Howard shared: “We wanted to combine popular yet unique flavour profiles, Red Velvet and Mocha, for an exciting new offer that adds something different to your lunch or breakfast.

“Chilled Lattes continue to be extremely popular and we’re so excited to bring this affordable vegan option to the market, in our new 100% recyclable RPET packaging!”

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Co-op’s GRO range

Co-op’s GRO range continues to be one of the top plant-based brands in the UK.

The GRO range offers a wide variety of delicious plant-based options from meat-free burgers to dairy-free ice cream.

Additionally in May, Co-op committed to price match its GRO plant-based range to non-vegan equivalents.

This ground-breaking change means plant-based eaters are no longer being charged a premium price to give shoppers an opportunity to try new vegan options without being prohibited by cost.

Craving something sweet? Try our recipe for vegan red velvet cupcakes!

Written by

Molly Pickering

Molly is the Digital Executive and former podcast host at Anthem's Vegan Food & Living, she also works across other titles including Women's Running and Classic Pop to create affiliate content for the website. Starting out as a Digital Marketing Apprentice at Vegan Food & Living in 2021, within 14 months Molly was shortlisted for ‘Best Editorial Assistant’ at the BSME Talent Awards 2022 and won the BCS Special Recognition award for Digital Marketing Apprentice of the Year in 2022

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