New GRO options, which include vegan chicken tenders, falafel, and gyoza, have started landing in stores
Co-op has expanded its popular vegan line GRO with new products the brand says are ‘perfect for a summer party to cater for all guests, or for a home-made fakeaway’.
There are four new products hitting shelves in time for upcoming summer months.
Available in stores now are GRO Vegetable Gyozas (£3.30), these are described as ‘Asian style’. Filled with vegetables and tofu, the brand says they make for ‘a great addition to a homemade vegan takeaway‘.
Also in store now are new Moroccan Style Falafel (£2.50), which feature red peppers & dates, warmly spiced with harissa.
Two new plant-based items will launch on May 3, Southern Fried No-Chicken Tenders (£2.50) and a two-pack of Chilli Bean Burgers (£2.50).
In a statement sent to Vegan Food & Living, Assisting Brand Manager for GRO, Sam Griffiths, said: “I’m really excited for the new GRO lines to go in store, as the flavours are all so punchy and bold.
“It also forms part of the whole summer offer so as a flexitarian it means I’m not missing out on flavour or breaking the bank.
“I’m specifically excited for the gyoza’s and falafel as I love to have these for lunch and snacks especially when it starts to get hotter so these will now be a staple in my freezer.”
Co-op launched the GRO range in January 2020, ensuring its products were on shelves in time for Veganuary that year.
The brand noted that the availability of the products would allow all people from vegans to meat reducers to access dining options as demand for such food grew.
In a statement sent to Vegan Food & Living, Breige Donaghy, Director of Delicious Food, Co-op, described the launch of GRO as a ‘game changer’.
She added: “Whether they are looking to reduce their meat consumption or are vegans, this new range appeals to all and will certainly deliver a delicious inspiration to what we eat for breakfast, lunch dinner or just a tasty snack.”
Jo Whitfield, CEO Co-op Food, added: “At Co-op, we make it easier to get products when you need them and we stay close to our customers changing requirements.
“We have to provide fantastic products and services with strong ethics and a purposeful focus on convenience. Our new vegan range taps into the latest consumer trends and our online services meet the growing appetite for fast home deliveries.”
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Featured image courtesy of Co-op, created by Vegan food & Living