Christina Aguilera becomes co-founder of vegan sexual wellness brand Playground

Author: Liam Gilliver

Read Time:   |  4th April 2023

Vegan Food & Living may earn commission from the links on this page, but we only ever share brands that we love and trust.

Award-winning singer Christina Aguilera says she wants to use her platform to 'inspire other women to feel comfortable with talking about their experiences’


Christiania Aguilera has become the co-founder and chief brand advisor of a vegan sexual wellness brand.

The Grammy-award-winning singer has joined the company Playground, which makes ‘libido-enhancing’ lubricants.

Playground says most personal lubricants contain ‘fillers made from petroleum’. However, all of its products are ‘free of irritants and full of plant-based ingredients that don’t just feel good, but are good for you’.

‘Inspire other women’

Speaking to People, the star says she wants to use her platform to ‘inspire other women to feel comfortable with talking about their experiences and owning their body and their sexuality’.

Aguilera added: “We don’t think twice about going into a store and buying something for our face, moisturizer, a product for our hair.

“But, we don’t really give the time and attention that is valid for our vaginas when they need extra love and care too.”


Is Christina Aguilera vegan?

Despite promoting a vegan brand, the star has not confirmed whether she follows a plant-based diet.

In fact, the celeb has refrained from giving details about her diet for many years now. In 2014, one report claimed she was ‘eating clean and watching her portions’ after giving birth to her second child.

Moreover, her eponymous brand, which sells an array of perfume – is not considered cruelty-free.

According to Cruelty Free Kitty: “Christina Aguilera is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party.”

Featured image credit: @hello.playground/Instagram

Written by

Liam Gilliver

Liam is a journalist working for the Mirror, Daily Express, Daily Star and OK! Magazine. He's also the author of We're Worried About Him and has been published in the likes of The Independent, Huffington Post, and Attitude Magazine.

We use cookies to give you a better experience on By continuing to use our site, you are agreeing to the use of cookies as set in our Cookie Policy.

OK, got it