TV chef Gizzi Erskine is on a mission to make the “Happy Meal” even happier with the launch of “healthy food for hedonists” pop-up, which will be opening permanently in 2018.
The pair has also confirmed that they will be making their pop up a permanent fixture in an undisclosed location in 2018. This new plant-based eatery is set to be the first of three potential locations, with the second two not yet confirmed.
What’s on the menu?
Pure Filth’s plant-based menu at Tate Modern will feature the Pure Filth Happy Meal (a black bean burger in a beetroot bun served with a choice of sauces including spicy Bajan hot pepper sauce and korean spicy tofu mayo), milkshakes made with vegan’s favourite ice-cream, Booja-Booja, as well as a seasonal raw apple pie bar.
This is @purefilthfood take on a Big Mac. Thing is. It’s actually good for you. This burger alone has 3 of your (now) 10 a day and it’s vegetarian and ethical and made with the best possible ingredients. I said that it was £40 for a burger, chips, salad, drink and apple pie and you get to go and see Modigliani @tate Modern for our @purefilthfood pop up in November and December when in fact it is only £35. AND you get the chance to be one of the the first 100 people a day to pick up a @purefilthfood x @jakechapmaniac “happy meal” boxes. I am incredibly excited about this. Link in bio
While the pop up hopes to satisfy junk food cravings, the food is deliberately made to be healthier than its animal-based alternatives. Erskine has ensured that the food is bursting with micronutrients, and every meal comes with a serving of vegetables and hearty proteins like black beans, black lentils, and black quinoa.
The burgers will be priced at around £9, and £20 will get you a ‘happy meal’ which includes a burger, salad, side, and drink.
Whilst Pure Filth aims to show how delicious plant-based food really is, Erskine says it’s about more than that. For her, it’s about “challenging the maxims that fast food cannot be healthy, and healthy food cannot taste great.”