Celebrities appear in TV advert to implore McDonald’s to ‘stop this animal cruelty’

Read Time:   |  28th May 2019

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Mercy For Animals has teamed up with a host of famous faces to encourage fast-food giant McDonald’s to stop inflicting cruelty on animals.

mercy for animals mcdonalds advert

International animal protection organisation Mercy For Animals has teamed up with a host of famous faces to encourage fast-food giant McDonald’s to stop inflicting cruelty on animals.

Celebrities including Emily Deschanel, James Cromwell, Kimberly Elise, Matt Lauria, Joanna Krupa, Daisy Fuentes, John Salley and Alison Pill have teamed up with Mercy For Animals in a powerful video that will air on American television.

Animal abuse is bad business

According to the campaign website: “Chickens used by McDonald’s are among the most abused animals on the planet. Bred to grow so large so fast, they often can’t walk without pain.

“Hundreds of brands—including Burger King, Starbucks, Subway, Jack in the Box, and Denny’s—have committed to banning the cruellest practices inflicted on chickens. McDonald’s has not. Let McDonald’s know that animal abuse is bad business.”

The celebrities featured in the video, including long-term vegan Moby, urge McDonald’s to end animal cruelty saying: “Dear McDonald’s. We believe in standing up for those who can’t stand up for themselves. We believe no animal deserves to be in constant pain, live in their own filth, suffer with every single breath. We believe animals deserve mercy.”

Responsibility to act

They also point out that the global corporation is falling behind the times and ignoring changes in consumer demands by continuing to inflict pain and suffering on animals.

“McDonald’s, you have the power to make a difference. You have the responsibility to act. You could end this agony for billions of animals. But, McDonald’s, every day you don’t act you’re allowing extreme suffering to continue. You’re ignoring your customers. You’re falling behind your competitors. You’re letting us down. You’re letting animals down,” the advert says.

“…Dear Mcdonald’s, stop this cruelty… Stop this animal cruelty.”

Future of food

Professional NBA player John Salley who features in the video has spoken out as part of the campaign to say: “The world is waking up to how factory farms hurt animals and the responsibility food companies have to change the system.

“This is why I’m calling on McDonald’s to reduce the suffering of animals and why I’ve also invested in plant-based companies creating the future of food.”

Failure to act

The President of Mercy For Animals, Leah Garcés, added: “Chickens raised for McDonald’s are bred to grow so large so fast that many cannot even walk without pain, and they’re packed tightly into dark, barren warehouses.

“More than 120 food companies have committed to ending these abuses, as they know consumers expect stronger animal welfare standards. But McDonald’s has failed to act. We’re proud to stand with more than 25 celebrities and nearly 300,000 consumers in urging McDonald’s to catch up.”

Wondering what the plant-based options are at McDonald’s?

Check out the McDonald’s vegan menu here.

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