Grown-up gummies brand Candy Kittens has finally announced it is 100% vegan after ditching animal sourced ingredient in its popular Eton Mess flavour.
It’s official – Candy Kittens is now 100% vegan!
The gourmet sweet brand announced that it has removed beeswax as an active ingredient from its Eton Mess flavoured sweets.
Made In Chelsea star and co-found Jamie Laing has said it has been the company’s priority to be a sustainable brand.
Furthermore, Candy Kittens’ next focus is improving its packaging and reducing its product mileage.
Since its launch in 2012, Candy Kittens has evolved into an eco-conscious brand that has undergone many vegan and veggie makeovers.
After ditching beef gelatine in 2017, the sweet brand wanted to open up its products to more people, no matter what their dietary requirements.
Additionally, the latest move to 100% will mean everyone can enjoy the purr-fect sweet treat.
In a statement, Co-Founder and MD, Ed Williams, said the brand is “delighted that we’ve reached this 100% vegan milestone”.
Fans of the vegan sweet brand were elated to discover the good news.
One person commented on the social post declaring: “I’m so happy, I could cry!”
While another said: “Finally, I get to try these!”
Vegan sweets in the UK
No matter what your age, resisting a sweet is sometimes impossible.
Although there are still many sweets that are not vegan friendly, there is a growing number of vegan-friendly and accidentally vegan sweets.
Some of our nostalgic favourites include Rowntree’s Fruit Pastels and Skittles!
With the demand for more vegan products ever-growing, we expect to see more brands ditching nasty ingredients such as gelatin and beeswax for more planet-friendly ingredients.
Can’t resist your sweet tooth?
Check out the top 10 best vegan sweets to buy in the UK!