Cadbury is developing a plant-based alternative to Dairy Milk chocolate

Cadbury owner Mondelēz is reportedly trialing a new plant-based Dairy Milk chocolate as consumer demand for vegan products continues to grow.

Mondelēz has been testing a recipe for a dairy-free version of the iconic chocolate bar for two years and was said to be planning to launch it last month during Veganuary.

However, the company sadly has no “immediate plans” to launch the vegan chocolate bar any time soon as it is still working hard to find a dairy substitute that gives the bar a similar taste and texture to the original and which is also suitable for consumers with nut allergies.

A spokesman for Mondelēz told the Sunday Telegraph: “We’re always listening to our consumers, so we can develop and provide people with a greater choice of products.

“This includes looking at a plant-based Cadbury Dairy Milk bar, however we have no immediate plans to launch a new product to market.

“We are only interested in launching a new vegan product that retains the texture and taste that our consumers expect and love from Cadbury products.”

Major chocolate brand Galaxy entered the vegan market last year with the launch of a new range of dairy-free chocolate bars wrapped in compostable packaging.