Burger King becomes Africa’s first fast-food restaurant to offer V-Label vegan meat

Author: Molly Pickering

Read Time:   |  17th September 2021

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Burger King South Africa is to introduce the first V-Label vegan meat alternatives to the continent in a plant-based victory

Burger King’s vegan options are coming to Africa for the first time as it becomes the first restaurant to offer V-Label vegan meat.

The fast-food chain will introduce its plant-based Whopper, Vegan Royale, and Vegan Nuggets to its South African restaurants.

Europe’s largest vegan programme, V-Label, aims to bring quality plant-based fast-food options to the continent.

Moreover, it is hoped that the launch of vegan alternatives in South Africa will inspire greater interest in plant-based food.

Vegan fast-food in South Africa

Burger King is not the first fast-food chain in South Africa to offer meat-free options, some fast-food chains offer ‘veggie’ burgers.

However, its introduction of V-Label meat alternatives will be the first vegan fast-food option available.

In a statement made to Vegan Food & Living, ProVeg Director Donovan Will shared: “The V-Label symbol is going to increase awareness of veganism, and make it easier for consumers to identify vegan options and trust that they are truly vegan.

“Burger King’s new products are so similar to their existing products that consumers who try them won’t even know the difference.”

According to ProVeg, South Africa has lagged behind in international trends in a few areas, including veganism.

There is an absence of globally recognised vegan alternatives, from both local companies to international brands such as Pizza Hut and Nando’s.

Burger King's Vegan Royale

Burger King's Vegan Royale

Burger King vegan options

Burger King has become a strong competitor for its vegan options in the fast-food industry.

Since 2020, the chain collaborated with The Vegetarian Butcher to launch the Plant-Based Whopper and the Vegan Royale.

Despite some controversy surrounding the Plant-Based Whopper, the Vegan Royale is officially certified by the Vegan society.

Additionally, earlier this year Burger King announced it will be embarking on a greener future by providing more vegan and veggie meals and serving up less beef.

Hungry for a vegan burger of your own?

Try this Vegan Cheese-Stuffed Big Daddy burger, you won’t regret it!

Feature image credit: (GABRIEL BOUYS/AFP via Getty Images)

Written by

Molly Pickering

Molly is the Digital Executive and Podcast host at Anthem's Vegan Food & Living, she also works across other titles including Women's Running and Classic Pop to create affiliate content for the website. Starting out as a Digital Marketing Apprentice at Vegan Food & Living in 2021, within 14 months Molly was shortlisted for ‘Best Editorial Assistant’ at the BSME Talent Awards 2022 and won the BCS Special Recognition award for Digital Marketing Apprentice of the Year in 2022

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