Brooklyn Beckham, along with other stars including John Travolta's daughter Ella Bleu, are the newest faces of Silk Nextmilk…
Brooklyn Peltz Beckham has joined forces with plant-based milk brand Silk for its latest campaign.
The son of Posh of Becks, along with other stars including John Travolta’s daughter Ella Bleu, are the newest faces of Silk Nextmilk.
Pictures of the celebs sporting plant-based milk moustaches will be shared across social media and on US billboards in New York, Los Angeles and Las Vegas.
The campaign recreates the iconic American advertising campaign Got Milk? which ran from 1993 to 2014, which Brooklyn’s father David Beckham famously posed for in 2006.
With the campaign, Silk aims to demonstrate that plant milk is the future by featuring the children of stars who previously posed for the iconic ads including David Beckham, Christie Brinkley, Kelly Preston, and more.
Brooklyn Beckham X Silk
Silk says its campaign aims to inspire the next generation of ‘milk drinkers and plant-based enthusiasts’ with its vegan beverage that contains 75 percent less sugar than cows’ milk.
An aspiring chef, Brooklyn regularly shares his culinary creations on social media and even shared a recipe for a vegan lasagne made with vegan mince and aubergine. He also recently revealed in an interview with People that he and his wife Nicola Peltz are eating more plant-based meals in a bid to reduce their meat consumption.
“I love cooking and trying new recipes with my wife,” said Peltz Beckham.
“It’s exciting to have an option like Silk Nextmilk when we are doing a plant-based meal.”
Among the famous faces featured in the campaign is the O'Neal family, whose father Shaquille O’Neal starred in the original Got Milk? campaign. Image credit: Silk
A leader in the plant-based category’
Consumers can join in on the fun by using the Silk plant-based ‘stache filter on TikTok for a chance to win free Silk Nextmilk for a year.
Winners are also in for a chance of being featured in a Silk Nextmilk billboard in Times Square.
“With help from the faces of the next generation… We’re showing just how easy it is to reach for and enjoy plant-based beverages like Silk Nextmilk,” said Olivia Sanchez of Danone North America.
“As a leader in the plant-based category, we recognize that the next generation is interested in incorporating more plant-based options into their lifestyles.”
Sanchez added: “Silk Nextmilk is a better milk2, with a taste and texture you love.
“We know dairy lovers and plant-based enthusiasts will see they’re not compromising any beloved milk moments.”
Feeling thirsty? Find the best places for vegan pub food and beers in our guide to the UK’s best vegan pubs.
Featured image credit: @silk/Instagram