Multi-award-winning natural haircare brand Noughty Haircare is making its stateside debut as it launches two lines of haircare products at CVS in the United States.
Noughty Haircare‘s existing range of 24 nourishing products will be launching online and at selected CVS stores across the US, including its best-selling collections—To The Rescue and Wave Hello.
Formulated with such ingredients as sweet almond oil, shea butter and black oat extract, the To The Rescue collection aims to transform dry, frizzy and damaged hair. Products in the line include a conditioning and detangling spray, an intense moisture hair treatment, and moisture-boosting shampoo and conditioner.
Wave Hello is formulated for the needs of curly and wavy hair, and recently won the Naturally Curly Awards’ “Best of Best” in 2019. Vitamin-rich ingredients such as avocado oil, sea kelp extract and Irish moss nourish hair while keeping curls defined, silky soft and sleek.
Noughty Haircare products are made from natural ingredients and are free from silicones, parabens, sulphates and petrochemicals.
As well as being made with entirely vegan ingredients, the products are also not tested on animals.
‘Healthy, natural and sustainable’
In a statement, Noughty Haircare co-founder, Rachel Parsonage, said: “We’re thrilled to launch in the US market with CVS, especially as they’ve taken great strides to diversify and expand their beauty division with a growing focus on more healthy, natural and sustainable brands, like Noughty.
“It’s important for us to bring effective, affordable, and conscientious solutions to consumers, and we’re truly honoured to have the opportunity to bring this to more consumers in the US.”