Alexander McQueen has gone fur-free, joining the likes of Gucci, Prada and Michael Kors in a cruelty-free mission.
Iconic British fashion house Alexander McQueen is officially going fur-free, along with fellow Kering-owned brand Balenciaga.
These two brands will join the growing list of fur-free designers such as Gucci, Prada, Michael Kors and Chanel.
This news comes after a recent YouGov poll showed that a whopping 93% of Brits are against wearing real animal fur, while 72% support a ban on fur sales.
As fashion magazine Vogue put it, ‘fashion finally needs to disown fur’.
The Humane Society has worked with the Kering Group for more than a decade and has led the Fur-Free Britain campaign to end fur sales within the country. The sale of fur in Britain is effectively hypocritical – fur farms have been banned for almost two decades, yet the cruel material is still imported from overseas and sold here.
Considering that the majority of Brits have a negative view of fur, it is about time that fur is banned for good.
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‘Fur has no place in modern society’
Speaking in a statement sent to Vegan Food and Living, Kitty Block, CEO of Humane Society International said:
“Every time a big fashion name like Alexander McQueen and Balenciaga goes fur-free, it sends a clear message that fur has no place in modern society.
“This is a statement that consumers care more about sustainable solutions than the fur trim on a bag or a coat. We look forward to continuing our work with Kering, and the rest of the fashion industry, to ensure that humane and innovative materials are the future of fashion.”
‘Fur is a sinking ship in PR terms’
Claire Bass, executive director of Humane Society International/UK, said:
“We are thrilled that yet another iconic British fashion figure has taken a stand against the cruel fur industry and joined the growing list of fur-free designers.
“By removing fur from its collections, Alexander McQueen is in tune with the British public, the vast majority of whom do not wear fur.
“Polls show that nearly 80% of Brits associate brands that use fur with the words ‘cruel’, ‘outdated’, ‘unethical’ or ‘out of touch’ so it’s clear that fur is a sinking ship in PR terms. This is a notable fur-free milestone worth celebrating and we encourage the government to acknowledge it as further evidence that Britain is ready for a fur sales ban this year.”
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