British cosmetics brand MUA's entire collection is going 100% vegan

British cosmetics brand MUA’s entire collection is going 100% vegan

Read Time:   |  11th September 2019

MUA (Make Up Academy) has announced that every product in its collection will be 100% vegan from 1st November to kick off World Vegan Month in style. 

mua vegan makeup

Popular British cosmetics brand MUA has announced that every product in its collection will be 100% vegan from 1st November to kick off World Vegan Month in style.

Earlier this year, the brand announced its commitment to transitioning its entire product range, which is comprised of over 250 items, to vegan-friendly formulas.

All new products launched this year have been vegan, and existing ranges, 80% of which already boasted vegan formulas have been reformulated throughout the year. The brand is proud to announce the news that its products, which are also cruelty-free, are now suitable for vegans.

In a statement sent to Vegan Food & Living, Siobhan McCarthy, Marketing Director for MUA said:

“Working towards being 100% vegan has always been our end goal and we’re thrilled that from 1st November all MUA products on sale will be there. We have always had amazing support from our customer base with regards to our vegan credentials and we know this will be an incredibly positive move for the brand.”

MUA is available to purchase online and exclusively at Superdrug stores.

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