BrewDog collaborates with The Vegan Kind on a new pale ale

Author: Helen Greaves

Read Time:   |  18th January 2022

A collaboration between a major craft beer brewer and the UK’s number one vegan subscription service has led to the creation of BrewDog’s The Vegan Kind pale ale.

A new pale ale has been developed as a result of a collaboration between craft beer brewers BrewDog and online vegan superstore The Vegan Kind. 

The collaboration means that thousands of beer drinkers will be introduced to vegan groceries as the ale, carrying The Vegan Kind’s branding, is put in front of BrewDog’s thousands of customers. 

The Vegan Kind is well known as the UK’s number one vegan subscription box service and also operates an online vegan supermarket stocking over 5,000 products from vegan cheeses to plant-based meats and cruelty free make-up.

Its links to fellow Scottish brand BrewDog led to the collaboration with the Ellon-based brewer who crafted a unique 5.5% pale ale for The Vegan Kind.

The new beer comes in 330ml cans carrying both BrewDog and The Vegan Kind branding. It will mark Veganuary by introducing BrewDog’s army of craft beer fans to the plant-based online retailer.

The recipe features sultana and Columbus hops combined with Vienna malts to create a pale ale flavoured with citrus, pineapple and pine.

In the tasting notes BrewDog say, “Together with The Vegan Kind, we’ve conjured a 5.5% pale ale that nods to the celebrated West Coast style. A lively bitterness is accentuated by baskets of ripe pineapple, bright citrus notes and hints of pine.”

They go on to describe The Vegan Kind as, “Pioneers of plant-based groceries, hellbent on making the vegan lifestyle accessible for all. From daily essentials to luxury items, meat-free food to ethical fashion, they’ve got a wealth of products from some of the most sustainable brands in the world.”

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Written by

Helen Greaves

Helen Greaves

Helen has been vegan since 2018 and has a background in vegan food marketing and social media. She's mother to a mischief of rats, and loves to spend her spare time making vegan cakes and bakes.

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