Booja-Booja launches Easter edition vegan truffle collection

Read Time:   |  9th February 2021

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Booja-Booja, the multi award-winning vegan confectionery company, has launched a brand new Easter Edition of its bestselling chocolate truffle collection.


The Easter Edition is a wonderful gift or special treat for Easter, featuring 16 multi-award-winning Booja-Booja truffles in a beautiful special edition box designed and illustrated by Norfolk artist Pippa Mulvany.

Rather than the conventional ‘easter bunny’ imagery, Pippa’s illustration highlights wild hares, which are a more traditional folk symbol of Easter. A golden dove, lit by the sun at the centre of the watercolour sky, symbolises the hope of the Easter story.

The visual approach of the Easter Edition box is ‘typically unconventional’, explained Booja-Booja Managing Director Matt Gilding.

“For more than twenty years we have done things our own, unique, Booja-Booja way: from our commitment to being completely vegan, and our organic and gluten-free ingredients, to our distinctive take on packaging design,” Matt commented.

“The Easter Edition is such a striking and beautiful box: and very us. We’re delighted that it was a created by local artist Pippa Mulvany, who has done beautiful illustrations for us over many years. It’s already grabbing attention from our regular fans and new customers.”


The Easter Edition features five different Booja-Booja truffle flavours: all of them winners of awards for taste and quality. Hazelnut Crunch and Almond Salted Caramel are the company’s most popular truffle varieties.

They are complemented by the sophisticated coffee sensations of Around Midnight Espresso, the tangy fruitiness of Rhubarb and Vanilla Fool, and the satisfying kick of Stem Ginger.

Every single one is created from simple, carefully chosen, vegan and organic ingredients: all at the company’s own factory near Norwich, Norfolk. All the truffles are completely dairy-free, gluten-free, soya-free, and palm oil-free.

The 184g Easter Edition box retails from £9.99 and is available at selected local stores and online, including through the company’s own Amazon store.

Recognised as one of the leading vegan and free-from confectionery brands in the UK, Booja-Booja has won more than 140 awards for its chocolate truffles and vegan ice creams. The company was recently named as a UK CoolBrand© by the Superbrands organisation.

*This post is sponsored by Booja-Booja

For more information about Booja-Booja’s Easter edition truffle collection, visit

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