Car manufacturer BMW has announced its latest collaboration with sustainable cactus leather brand, Desserto.
BMW has announced its latest collaboration with Mexican cactus leather firm, Desserto.
The car manufacturer will use the sustainable leather brand’s new Deserttex material to replace the animal-based materials in the interior of the cars.
Moreover, the collaboration is part of BMW’s plan to significantly reduce its carbon footprint by 2030.
Desserto cactus leather
The Mexican based company, launched by Adrián López Velarde and Marte Cázarez, first showcased Desserto in 2019 in Milan.
Adrián and Marte developed Desserto to revolutionise the leather industry and create a sustainable, luxury material.
Since the launch, Desserto has established an automotive exclusive material, Deserttex.
Desserttex aims to provide premium brands with a highly sustainable cactus-based material that performs to the standards of the industry.
In a statement, the company shared: “It is an honour to be part of this important event in partnership with BMW.
“Our cactus-based vegan biomaterials will significantly contribute to sustainability in the automotive industry by offering an alternative to replace traditional leather with sustainable, animal cruelty-free vegan alternatives.”
BMW against climate change
In addition to ditching animal-based leather, the car group plans to reduce other harmful materials used for the interior and exterior of the cars.
“We are setting new standards for sustainable premium quality,” shared BMW’s head of Development Body, Exterior and Interior, Dr Stefan Floeck.
“By rethinking materials and focusing more than ever on resource-efficient alternatives and renewable materials with strong dismantling capability,”
Moreover, the car manufacture stated that it hopes to raise awareness of sustainable materials and provide an insight into its approach to a sustainable future.
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