Birds Eye has added a new range of plant-based chicken-free products to its Green Cuisine range
Three new products will be joining Birds Eye’s Green Cuisine range at Morrisons from September 7 priced at £2.50 each – Chicken-free Dippers, Nuggets, and Southern-Fried Strips.
The products will launch at Morrisons initially before being rolled out to Tesco, Sainsbury’s and Asda.
According to senior brand manager Anne-Marie Gayer, the decision to add new products to the range was inspired partly inspired by the increasing number of Brits going meat-free or adopting a plant-based diet during lockdown.
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Gayer said: “Birds Eye has a long-established heritage in producing great-tasting chicken products.!
“As a trusted, established brand, we’re well placed to encourage shoppers to experiment with what the frozen plant-based category has to offer.
“We know shoppers are increasingly searching for new and exciting ways to enjoy meat-free meals [and] our aim is to make meat-free eating easy. By recreating the most popular chicken in the category, we want to bring in new shoppers to the category and show that frozen meat-free can be just as tasty and convenient.”