Birds Eye launches meat-free vegan chicken Green Cuisine range

Three new products will be joining Birds Eye’s Green Cuisine range at Morrisons priced at £2.50 each.

The new range includes Chicken-free Nuggets and Chicken-free Southern Fried Strips; made from a delicious and nutritious meat substitute that is rich in pea protein, low in saturated fat and is a source of fibre

The products will launch at Morrisons initially on 28 September before being rolled out to Tesco (26 October), Sainsbury’s (11 October) and Asda (5 October).

According to senior brand manager Anne-Marie Gayer, the decision to add new products to the range was inspired partly inspired by the increasing number of Brits going meat-free or adopting a plant-based diet during lockdown.

• New plant-based meat brand The Unbelievable ALT launches at Tesco
• Vegan 3D printed steaks are launching in restaurants this year
• Birds Eye launches range of plant-based meal mixes

‘Powered by plants’

Anne-Marie Gayer, Senior Brand Manager at Birds Eye, said: “We know families have enjoyed our great tasting chicken product range for generations, and our Chicken Dippers in particular are a firm favourite at dinner tables across the nation.

“But with more families than ever now cutting down on meat, we don’t want anyone to miss out on the great taste. We have spent a long time perfecting a vegan recipe that offers the same delicious taste and texture of our iconic chicken pieces, and are confident that our new Green Cuisine Chicken-free range does just that – all powered by plants!”.