The American Heart Association’s Heart Check Mark enables consumers to ‘easily spot heart-healthy foods’ in the grocery store…
Beyond Meat has received certification from the American Heart Association (AHA) for its plant-based steak.
Now, the meat analogue will be labelled with a Heart-Check Mark, enabling consumers to easily ‘spot heart-healthy foods in the grocery store’.
Products endorsed with the certification are put through a ‘rigorous review’ and must meet a strict criteria.
This includes being low in saturated and trans fats, cholesterol and sodium.
Products must also contain more than 10 percent of the Daily Value of essential nutrients.
According to reports, Beyond Meat has become the first brand to receive such certification for a vegan steak.
Approval from American Heart Association
“For nearly 100 years, the American Heart Association has been helping people live longer, healthier lives,” said CEO Ethan Brown.
“As part of that legacy, the Heart-Check Mark has become a gold standard in empowering consumers to make informed health decisions.”
“Like the American Heart Association, we want to be part of the solution by providing individuals access to, and resources on, nutritious options that don’t compromise on taste or sustainability.”
Beyond Meat is the first brand to receive such certification for a vegan steak, which it has achieved as the product is low in saturated and trans fats, cholesterol and sodium. Image © Beyond Meat
Beyond Steak hit supermarket shelves across the pond last year, after building rumours of its release.
It is designed to ‘deliver the juicy, tender and delicious bite of seared steak tips… With the added nutritional and environmental benefits of plant-based meat’.
Made from faba beans, the meat substitute boasts a whopping 21 grams of protein per serving and is ‘low in saturated fat’.
It is also completely free from cholesterol, GMOs, added hormones and antibiotics.
You can learn more about the Heart-Check Mark here
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Featured image: Beyond Meat