Beyond Meat's latest product is designed to 'deliver the juicy, tender and delicious bite of seared steak tips'
Beyond Meat vegan steak has finally made its debut.
The plant-based brand hinted at a launch earlier this year, with CEO Ethan Brown saying the meat analogue as “probably one of our best products to date”.
It is designed to ”deliver the juicy, tender and delicious bite of seared steak tips with the added nutritional and environmental benefits of plant-based meat‘.
It is also completely free from GMOs, added hormones and antibiotics.
Beyond Meat vegan steak
Beyond Steak can now be found in more than 5,000 Kroger and Walmart stores nationwide, as well as in Albertsons and Ahold divisions and other retailers across the country. Prices start at $7.99.
Beyond Meat has yet to comment when the new item will hit restaurants in the US, though Brown did hint of the possibility happening ‘eventually’.
Similarly, no specific details have been announced about whether the vegan steak will launch in the UK.
‘Taste and texture of sliced steak’
“Beyond Steak is a highly-anticipated expansion of our popular beef platform and we’re proud to introduce this innovative product to consumers nationwide,” said Dariush Ajami of Beyond Meat.
“Beyond Steak delivers the taste and texture of sliced steak in a way that is better for both people and the planet.”
Can’t get your hands on Beyond Meat’s vegan steak yet? Try making your own meat alternatives with our round-up of the best vegan seitan recipes that even meat-eaters will love