Beyond Meat is getting set to launch a realistic plant-based ground-beef alternative with 25% less saturated fat than beef and more protein.
Beyond Meat is launching a realistic plant-based ground-beef alternative to capitalise on the rising demand from consumers for plant-based alternatives to meat as 70 per cent of consumers are looking to reduce their meat intake, with a particular focus on red and processed meat.
The meat alternative is ‘designed to not only look, cook and satisfy like traditional ground beef but also to be versatile enough to be used in any ground beef recipe including tacos, dumplings, Bolognese, [and] sliders’.
Beyond Beef has 25% less saturated fat than beef, with less than 6g per serving, and is made with a blend of pea, mung bean, and rice proteins that provide a meaty texture that aims to replicate the texture of ground beef. The company has used simple plant-based ingredients to make the vegan beef product making sure it is free from soy, gluten and GMOs.
Beyond Beef’s blend of mung, pea and rice proteins make it a complete protein source, offering 20 grams of protein per serving— even more than beef!
In a statement, Ethan Brown, Founder and Chief Executive Officer of Beyond Meat, said: “We’ve long had our eye on creating a product that enables consumers to enjoy all the benefits and versatility of ground beef while tapping into the human health, environmental, and animal welfare benefits of plant-based foods.
“As is our commitment, we’ve built this latest addition to our family of plant-based meats while being thoughtful about ingredient choices that support everyday use by the whole family, including strict avoidance of GMOs, soy, or gluten.”
The vegan mince will be available to purchase at major retailers from next week and will be rolled out to stores including: Whole Foods Market, Acme, Albertsons/Vons/Pavilions – SoCal, Fred Meyer, Fresh Thyme, Giant Carlisle, Giant Eagle, Giant Landover, Harris Teeter, HEB, Heinen’s, Jewel-Osco, King Soopers, Kroger—Atlanta, Lowes, Mariano’s, QFC, Raley’s, Ralphs, Safeway—NorCal, Safeway/Albertsons—Phoenix, Safeway/Albertsons—Seattle, Sprouts, Stop & Shop, Wegmans, Weis Markets and Winco.